A bobblehead doll, also known as a bobbing head doll, nodder, or wobbler, is a type of collectible toy. Its head is often oversized compared to its body. Instead of a solid connection, its head is connected to the body by a spring or hook in such a way that a light tap will cause the head to bobble, hence the name. Although bobblehead dolls have been made with a wide variety of figures such as breakfast cereal mascot Count Chocula, beat generation author Jack Kerouac, and Nobel Prize-winning geneticist James D. Watson, the figure is most associated with athletes, especially baseball players. Bobblehead dolls are sometimes given out to ticket buyers at sporting events as a promotion. Corporations including Taco Bell (the 'Yo Quiero Taco Bell' Chihuahua), McDonald's (Ronald McDonald), and Empire Today (The Empire Man) have also produced popular bobbleheads of the characters used in their advertisements. The earliest known reference to a bobblehead is thought to be in Nikolai Gogol's 1842 short story "The Overcoat", in which the main character's neck was described as "like the necks of plaster cats which wag their heads". The modern bobblehead first appeared in the 1950s. By 1960, Major League Baseball had gotten in on the action and produced a series of papier-mache bobblehead dolls, one for each team, all with the same cherubic face. The World Series held that year brought the first player-specific baseball bobbleheads, for Roberto Clemente, Mickey Mantle, Roger Maris, and Willie Mays, still all with the same face. Over the next decade, after a switch in materials from papier-mache to ceramic, bobbleheads would be produced for other sports, as well as cartoon characters. See "Bobblehead". Wikipedia. Retrieved 2015-04-03.