Yu-Gi-Oh! is a Japanese manga series about gaming written and illustrated by Kazuki Takahashi. It was serialized in Shueisha's Weekly Shonen Jump magazine between September 30, 1996 and March 8, 2004. The plot follows the story of a boy named Yugi Mutou, who solves the ancient Millennium Puzzle, and awakens a gambling alter-ego within his body that solves his conflicts using various games. Two anime adaptations were produced; one by Toei Animation with the same name, which aired from April 4, 1998 to October 10, 1998, and another produced by Nihon Ad Systems and animated by Studio Gallop titled Yu-Gi-Oh! Duel Monsters, which aired between April 2000 and September 2004. The manga series has spawned a franchise that includes multiple spinoff manga and anime series, a trading card game, and numerous video games. Most of the incarnations of the franchise involve the fictional trading card game known as Duel Monsters, where each player uses cards to "duel" each other in a mock battle of fantasy "monsters", which forms the basis for the real life Yu-Gi-Oh! Trading Card Game. See "Yu-Gi-Oh!" Wikipedia. Retrieved 2014-11-20.