Continental Merchandise Company, Inc. was a New York company that imported merchandise from the Far East. In 1947, CMC was one of the first groups of American businesses that were approved to travel to post-war Japan. At that time, although the Japanese were hopeful about opening up private foreign trade, the occupation officials were not so enthusiastic. The occupation officials felt that the traders arriving in Japan would find far less than then expectation. See Burton Crane. "Troubles for Foreign Traders Predicted by Officials In Tokyo." The New York Times. 1947-08-04. p 5.
During the 1950s and 60s, they distributed transistor radios, which were marketed under the Continental brand name. They had links to both Sharp and Aiwa. See "History of the radio manufacturer Continental Merchandise Co. Inc., New York". Radio Museum. Retrieved 2014-11-05.