Mitsukoshi was one of the most prestigious department stores in Japan, carrying trusted products. It was founded in 1673 with the yago (shop name) Echigoya , selling kimonos. Ten years later in 1683, Echigoya took a new approach to marketing. Instead of selling door-to-door, they set up a store where buyers purchased goods on the spot with cash. Mitsukoshimae Station on the Tokyo Metro was named after the adjacent Mitsukoshi department store. Mitsukoshi was the root of Mitsui group. In the 1970s, Mitsukoshi bought the Oriental Nakamura department store in Nagoya and re-branded them as Mitsukoshi Nagoya. In August 2007, Mitsukoshi merged into Isetan, a major department store in Japan. See "Mitsukoshi". Wikipedia. Retrieved 2014-11-05.