In 1876, Ichizaemon Morimura VI and his brother Toyo founded Morimura Gumi with the intent of establishing overseas trading by a Japanese company. By 1878, Toyo had established a business in New York selling Japanese antiques and other goods, including pottery. The company was renamed Morimura Brothers in 1881. By the 1890s, the company has shifted from retail to wholesale operations and started working on design improvements for the pottery and porcelain ware, which had become one third of its business. By 1899, all of the pottery and porcelain decorating factories in Tokyo and Kyoto had been consolidated in Nagoya, and the company started research on creating European style hard white porcelain in Japan. In 1904, key members of this trading company created the Nippon Toki Kaisha, Ltd. ("the Company that makes Japan's Finest China") in Japan. In 1914 the company succeeded in creating their first Western style dinner set, called "Sedan", to compete with European porcelain companies. Nippon Toki wares were mostly aimed at the European Market. This forerunner of the modern Noritake Company was founded in the village of Noritake, a small suburb near Nagoya, Japan. Most of the company's early wares carried one of the various "Nippon" back stamps to indicate its country of origin when exported to Western markets. Today, many collectors agree that the best examples of "Nippon-era" (1891-1921) hand painted porcelain carry a back stamp used by "Noritake" during the Nippon era. See "Noritake". Wikipedia. Retrieved 2014-11-05.