Matsumura Tatsuemon started in the publishing business around 1793. He first produced predominantly prints by Utamaro, among them a few, mainly untitled, series. Utamaro's portraits that were published by Matsumura are either in full-length or large-head close-ups, serving the vogue of that time. Since the mid 1790s he bagan also to issue actor prints and really concentrated on this field. At first, Utamaro designed actor prints for him, and then Matsumura engaged Toyokuni. See Andreas Marks. "Japanese Woodblock Prints, Artists, Publishers and Masterworks 1680-1900". Tuttle Publishing, Tokyo (2010). pp 218-219.